Firstline

What is MedComms?

MedComms (Medical Communications) involves a multidisciplinary approach to translate complex scientific information into simple, intuitive messages to help raise awareness of diseases and pharmaceutical products.

The key focus is to disseminate scientific exchange to different audience with different levels of expertise across all channels. The ultimate goal is to facilitate better care for patients.

Below highlights the typical work of a MedComms agency to help promote a pharmaceutical product to the medical community and general public:

— Identify unmet medical need(s) in a particular therapeutic area

— Market research on current treatment trend to address the unmet need(s)

— Gather and analyze product’s data and develop subsequent key product messages/claims to address the unmet need(s)

— Perform competitors analysis if applicable

— Identify various medium to effectively convey scientific messages to the widest possible audience

About us

Firstline is a MedComms agency with a team of solid knowledge of medical sciences and product marketing. We are enthusiastic with an aptitude for novel and up-to-date medical technology, and we have the skills to:

— provide consultancy on various communications programs

— analyze and interpret complex scientific data

— provide first class scientific outputs through evidence-based medical writing and professional design

Our goal is to establish a strategic partnership with clients to

1) provide them with customized solutions and added values to allow their products to achieve optimum market penetration.

2) differentiate their products from competitors.

3) promote continuing medical education.

Firstline is consultancy, scientific writing, event management, liaison, copywriting, and designing all in one.

What we do

We promote medical education and provide supporting services to our clients’ products from pre-launch to post-launch. Our services can be grouped into two main categories:

Consultancy

— Meetings planning

pre-meeting: program/agenda development
post-meeting: evaluation form analysis, follow-up action plan

— Publication planning

devise a plan for timely distribution of scientific and clinical data to the healthcare world

— Provide market insights

perform market analysis by collecting up-to-date data and opinions of stakeholders

— Identify, recruit, and manage opinion leaders

help build long-term relationship between clients and KOLs

— Clinical trial design

provide inputs on protocol development

Medical writing

— Scientific meeting: presentation slide kit, meeting materials (invitation letter, evaluation form, etc.), post-meeting report, etc.

— Clinical study/In-practice evaluation program (IPEP): investigator brochure/protocol, clinical study report, data analysis report, conference abstract/poster, manuscript

— Learning resources: training manual and slide kit for sales colleagues to come up with a sales story flow

— Translation

— Other promotional materials: detailed aid, newsletter, patient leaflet, clinic poster, etc., including design, layout, and printing